#14: How to say stupid things about social media

Judit Lindenau brengt op haar blog Off Stage een vermakelijke hertaling naar verenigingsmanagement van een artikel in The Guardian “How to Say Stupid Things about Social Media”.

Ze besluit dat verenigingen de mogelijkheden van social media met twee handen moeten vastgrijpen. Omdat social media niet meer weg te denken is, maar ook omdat het inherent is aan verenigingen. De keerzijde is wel dat verenigingen neigen vastgeroest te zijn en onvoldoende open te staan voor vernieuwing.

“How much of our resources as associations are spent trying to immobilize that which will certainly morph along with the member demographics, the economy, legislation, and legal decisions? And of the new ideas associations do invent, how much time and energy is spent trying to institutionalize them, and make new ideas permanent?”

Er schuilt dus wel degelijk een gevaar voor geïnstitutionaliseerde organisaties.

“For associations, this also means that even the smallest group with the fewest resources can reach out to members and the public using tools which are easy to use and readily available.”

De vraag die we moeten beantwoorden is duidelijk.

“There’s the lesson association managers need to think about. What would happen if we all ran our associations as if they would need to be reinvented every 18 months or so?”

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