#TFOA 19 : No Fits All Communication for Associations

Quoting for future reference “Web 1.0, Web 2.0 and Web 3.0 Simplified for Nonprofits”

“There’s no “One Fits All” communication tool or tool set anymore. Age, class, race, gender and location play huge roles now in how people want to receive information and calls to action from nonprofits. The good news is that all of these tools are now affordable for nonprofits (even mobile marketing tools!). It’s just a matter of keeping up and finding the staff time – and the right person on staff – to master Web 1.0, Web 2.0, and Web 3.0. Those nonprofits that do it best will be the most successful in sharing their mission and programs, creating social change, and securing and maintaining new donors.”

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