Social networking has become an integral part of nonprofits’ online strategy, according to a survey conducted in 2009 by NTEN, Common Knowledge, and ThePort. In this online survey more than 900 respondents representing nonprofits of all sizes and from multiple vertical segments indicate that nearly three-quarters (74.2%) have a presence on Facebook, and 30.9% have one or more social networking communities on their own web site.
“Responding nonprofits are allocating small but real resources, staff and budget to their social networks. Survey respondents prefer traditional marketing channels to promote their social networks but are experimenting with new social media channels. For now, there is very little real revenue generated on these communities via fundraising and advertising. A minority of nonprofit survey respondents, about one third, have built and manage their own house social networks, using software from a wide variety of social network software vendors, with no clear leader among these vendors. The members of house social networks are as yet, with just a few exceptions, still relatively small as well.”
Full report (PDF)