#TFOA 31: Association of Knowledgework

What I want to remember from this article on how knowledge management plays an important role for associations is this warning:

“Associations have unwittingly been in the knowledge business, and unless they figure out how to intentionally conduct themselves as knowledge businesses and maintain what could be a critical competitive advantage, they are going to run over in a stampede of for-profit businesses that see an opportunity in taking over those markets.”

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