#TFOA 33: Seth Godin is

 [This post is about Seth Godin – that should say enough]

Laat je niet misleiden door het kleine, dunne boekje Tribes van guru Seth Godin – zijn boodschap is groots, maar zoals van hem geweten is: straight-to-the-point.

In een interview gevraagd hoe hij het doet om elke dag ‘big ideas’ te hebben antwoordt hij laconiek:

“If you knew that people, even five people, were waiting every single day to read what you were going to write on a blog, your brain would rise to the occasion. It would notice things. It would find things to talk about.”

Terug naar Tribes en de overduidelijke relevantie ervan voor verenigingen.

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

En wie zegt communicatie-instrument denkt aan internet:

“ But the Internet is just a tool, an easy way to enable some tactics. The real power of tribes has nothing to do with the Internet and everything to do with people.”

Over de rol van de leider van een ‘tribe’ is Godin heel duidelijk:

“You can’t have a tribe without a leader – and you can’t be a leader without a tribe”.

En ook:

“So a leader can help increase the effectiveness of the tribe and its members by – Transforming the shared interest into a passionate goal and desire for change – Providing tools to allow members to tighten their communications; and – Leveraging the tribe to allow it to grow and gain new members”

Maar hij betwijfelt of we er wel klaar voor zijn om zijn ‘tribes’ toe te laten:

“ Odds are that growth and success are now inextricably linked to breaking the old rules and setting your organization’s new rules loose in an industry too afraid to change.”

En om verandering te brengen is er moed nodig, eerder dan management:

“What we did was courageous. It requires bravery. Managing doen’t, and following the rules to make a living doesn’t. It might be hard work, but it feels safe. Changing things – pushing the envelope and creating a future that doesn’t exist yet (at the same time you’re criticized by everyone else)- requires bravery. (…) The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.”

Als uitsmijter nog drie citaten over organisaties:

“The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.”

“The organizations that need innovation the most are the ones that do the most to stop it form happening. It’s a bit of a paradox, but once you see it, it’s a tremendous opportunity.”

“If your organization requires success before commitment, it will never have either.”

Tribes van Seth Godin is uitgegeven door Portfolio (www.sethgodin.com)

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